Woody picked the fight against American Apparel when he sued the company for $10 million last year for using his image on AA billboards in New York and L.A. In turn, American Apparel argued that the company "can't be held responsible for damaging Woody's reputation by using his image because the director has already ruined it himself" (alluding to Allen's affair with adopted daughter, Soon Yi). Ouch, that's ballsy American Apparel!
In defense of AA, $10 million is a lot to ask... it's not like those ads really increased sales. Woody, why don't you beat American Apparel at their own game of tastelessness and ask for something more offensive- like Dov Charney to star in your remake of Match Point or, if it's money you're after, how about $6 million... a dollar for every victim of the Holocaust*
too Soon Yi?
* The actual Holocaust death toll is closer to 11 million (including Gypsies, Poles, Soviet POWs, Jehovah's Witnesses, homosexuals, the disabled and a surprising number of Freemasons)... oh, and I'm available for children's parties.